I work at the intersection of culture, gender and branding, helping businesses make strategic decisions grounded in how people actually live, think and buy.
With over 16 years' experience in creative and strategic roles across global and Australian brands, I bring a systemic understanding of culture shaped inside commercial environments, not outside them.
I work with organisations to understand how culture shapes consumer behaviour, brand meaning and market opportunity — particularly where systems unintentionally default to historical norms, and value is missed.
My work is grounded in cultural analysis, but always applied to commercial reality. That means translating insight into decisions leaders can actually act on.