With a Fine Arts degree, a 15-year career in advertising, and a Master’s in Cultural Studies, my path has been anything but traditional. I explore the intersection of gender, branding, and media—examining how advertising both reflects and reinforces cultural norms, from creative departments to the work itself.

I’ve worked at some of London and Sydney’s top agencies, including M&C Saatchi, Leo Burnett, Special Group, and TBWA, leading major brand campaigns for McDonald’s, British Airways, NHS, and Transport for London. My work has shaped brand narratives with cultural depth, sparking industry-wide conversations and challenging traditional perspectives. Along the way, I’ve won national and international pitches and awards, been published in Creative Review, Campaign, and Lürzer’s Archive, and was named a Publicist high-potential female.

Merging academia with industry, I bring critical cultural insight to creativity—helping brands move beyond outdated binaries to forge more meaningful connections. Whether rethinking gender in advertising or advocating for systemic change within creative departments, I’m passionate about reshaping the industry for the better.

Beyond advertising, I’m often found swimming, biking, or running—and sometimes all three at once in a triathlon.

Key Creative Agencies: Special Group, TBWA, McCann, R/GA, CHEP, Leo Burnett, M&C Saatchi.
Key Clients: Uber Eats, Google, AFLW, Sanitarium, QuickBooks, Kellogg’s, MyCar, McDonald's.