Creative Director & Cultural Specialist. I work at the intersection of branding, cultural insight and creativity, helping organisations see what’s missing and shape stories that matter.

From McDonald’s to the AFLW, my work explores how culture creates meaning, and how brands can become more attuned to cultural change by challenging tired narratives and connecting more honestly. With a background in global advertising and a Master’s in Cultural Studies, I bring both strategic rigour and creative instinct to every brief, essay and idea.