Creative Director & Cultural Specialist. I work at the intersection of branding, creativity and cultural analysis, helping brands see what's missing and tell stories that matter.

From McDonald’s to the AFLW, my work explores how culture shapes meaning, and how brands can become more culturally attuned and challenge tired narratives to connect more honestly. With a background in advertising and a Master’s in Cultural Studies, I bring both strategic rigour and creative instinct to every brief, essay and idea.