Brief: Show the pride McDonald’s takes in working with 23,000 British and Irish farmers.

Solution: We embed the iconic McDonald’s products into the British landscape.

The brief: Introduce McDonald's no-nonsense flat white

Response: Flat What? Expose the Flat White loving hipsters and the unnecessary confusion around the Flat White

A.P.A Top 50

Fab Awards

Davie Reviews and Ads of Brands - Pick of the day

Brief: The British weather in April is unpredictable, our aim is to remind people no matter the weather McDonald’s is there for them.

Response: We brought the iconic weather symbols to life through McDonald's products, keeping McDonald’s at the forefront during Aprils unpredictable weather.

A partnership with the MET office allowed us to use real-time data to display weather forecasts using McDonald’s icons across the U.K.’s major cities.

Epica Awards - Silver

Fab Awards

Creative Circle - Nominated

https://www.creativereview.co.uk/mcdonalds-turns-weather-reporter-new-ads/

https://www.luerzersarchive.com/en/magazine/print-detail/mcdonalds-67253.html

Brief: To inform consumers of TFL’s Tube, bus, tram, DLR and Overground improvements

The response: Use the classic iconography from maps and signage to create simple conceptual graphic ads, inspired by artistic prints.

A selection of Betfair social content.

Brief: Show how Betfair ambassador teams can ‘Play Smart’

Solution 1: Challenge the perception of the inarticulate post-match interview by dubbing and seeding out a smarter answer.

Solution 2: Show the inner workings and the analytical side of footballers.

Brief. To drive sales of the Big Flavour Wraps range by generating excitement for the products and the bold new flavor.

Solution: Live bold, with big flavours this lunchtime. The Wraps range are back and bolder than ever with the new Fiery Buffalo Chicken One.

The Brief: How do we get music lovers interested in our non-stop-music flow and drive subscriptions?

The Response: We test Deezer Flow on animals. Literally. These ads are two in a series of three. 

The brief: Create a flavoured gin

The response: A pomegranate infused gin. Pomegranate is fashionable and light enough to work with the subtle flavours of gin.
Once we had our flavour we turn to brand development, basing our story on the theory that the pomegranate is the original forbidden fruit. 

We created ‘Luci’ (the devil’s sister) who endorsed our devilishly good gin. 

Brief: Soft launch of Uber Eats, delivering alcohol over the Festive season.

Response: Photographic representation of responsible drinking over the festive season. Multi-channel role out across OOH, Instagram, YouTube, Facebook, Snapchat and own channels.

Personal Project.

The aim: To create an open honest conversation that helps normalise periods.

How? By sharing the drama that periods bring to our lives.

The stories will be personal, honest, frank - and totally relatable.

At any given time 800 million women around the world are bleeding. They’re not dying. They’re menstruating. So let’s stop the period shaming and tell our period dramas for every man and woman to hear.

The Brief: Shift perceptions of Rustlers away from pure convenience, and highlight that their burgers also provide top-notch hunger satisfaction.

The Response: One Hunger Monkey - a living embodiment of the primal craving we feel when we're really hungry. The Hunger Monkey drove hungry Simon to a Rustlers burger again and again, throughout a campaign that utilised TV and social media, including a series of targeted Vines.

Personal project exploring my love of cats.

The Brief: Celebrate 10 years of British Airways flying from London City Airport.

The Response: A 10 week competition to win a private jet for the weekend. The campaign spanned outdoor, press, social media, a takeover of The Evening Standard's website and a takeover of Liverpool Street Station - all driving traffic to the competition microsite.

There were 14,033 competition entries, over 65,000 microsite hits and new customer bookings increased 33% on the same period the previous year.

Personal project exploring my love of Northern food.

Brief: Working within digital and print to create a campaign that celebrates GHD Platinum’s 20% less breakage, showing our audience that with GHD Platinum they can style and style again.

The Response: Infinite style, shying away from the atypical sultry headshot we focused on one woman with many styles.

Brief: Celebrate the vibrant fresh food that come with healthy eating.

The Response: Go Wild Light lovers

Personal project